Great (Brand) Experience

Chanel is sponsoring a Mobile Art
pavilion designed by the award-winning
architect Zaha Hadid that will be landing
in New York’s Central Park in October (having already made stops in Hong
Kong and Tokyo, with London and Paris to follow).
According to the New York Times
=chanel&st=cse&oref=slogin> , more than a temporary art space (not to
mention Hadid’s first building in New York), “the pavilion is a
provocative advertisement. Chanel, the fashion brand, commissioned Ms.
Hadid to create the traveling structure to house works by about 15 hot
contemporary artists. Each was asked to create a work that was at least
in part inspired by Chanel’s classic 2.55 quilted-style chain handbag,
so named because it was first issued in February 1955.”
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